Lao Esports Federation and Oneallsports Unite to Shape the Future of Esports in Southeast Asia

Lao Esports Federation and Oneallsports Unite to Shape the Future of Esports in Southeast Asia

Strategic partnership marks a milestone in national representation, innovation, and youth empowerment through sport

Vientiane, Laos – July 5th 2025 — The Lao Esports Federation (LESF) and global sportswear brand Oneallsports are proud to announce a long-term partnership specifically from 2025 to 2030 aimed at elevating the esports ecosystem in Laos and empowering a new generation of competitive talent.

This partnership will see Oneallsports become the official apparel and merchandise provider for the LESF, delivering high-performance gear designed with sustainability, culture, and identity at its core. More than just uniforms, this collaboration represents a shared commitment to youth development, national pride, and advancing esports as a legitimate, inspiring force for social and economic progress in Southeast Asia.

“The collaboration with Oneallsports marks a significant step forward in elevating the image of professional esports athletes and all supporting teams within the Lao Esports Federation. We firmly believe that this partnership will not only enhance the current profile of our players but also open up exciting opportunities for upcoming initiatives in the near future.

With Oneallsports’ expertise and creative vision, we aim to reshape public perception and foster national pride in our athletes. This partnership will help ensure that esports professionals across Lao are recognized with the respect, professionalism, and visibility they deserve.” said Jonathan Sirisackda, President – LAO ESPORTS FEDERATION.

As part of the agreement, Oneallsports will co-create custom-designed collections for Team Lao, as well as official fanwear and lifestyle merchandise to connect the nation’s growing esports audience with its top-tier competitors. The collections will be available for global purchase via the Oneallsports platform.

“This partnership with the Lao Esports Federation reflects everything Oneallsports stands for empowering youth, championing national pride, and using sport as a force for unity and innovation. Together, we’re not just outfitting a team, we’re shaping the future of esports in Southeast Asia, and doing it with purpose.” said David Mendelsohn, CEO & Founder – Oneallsports.

This partnership is the latest in Oneallsports’ expanding global network of federations and professional teams — a testament to the brand’s ambition to bring world-class performance wear to athletes across both traditional and digital arenas.

Key Highlights:

Official Apparel Provider: Oneallsports will design and supply performance and lifestyle kits for LESF athletes and staff.

Youth & Grassroots Focus: Collaborative efforts will include development support for young talents and national esports education initiatives.

Merchandising & Global Reach: Custom Lao esports collections will be globally accessible via https://www.oneallsports.com.

About Lao Esports Federation (LESF)

The LESF is the official governing body for esports in Lao, dedicated to the development, promotion, and regulation of competitive gaming across the country. Through national team programs, talent identification, and international collaboration, LESF aims to position Lao as a key player in the global esports community.

About Oneallsports

With over two decades of industry expertise, Oneallsports is a pioneer in sustainable, high-performance teamwear. The brand serves national teams, professional clubs, and esports organizations worldwide, delivering cutting-edge design, ethical production, and agile global distribution.

For Media Inquiries:

LESF Contact: Jonathan Sirisackda

Email: jonathan@laoesports.com | Website: laoesports.com

Oneallsports Contact:

Guy Chayakorn, Head of Marketing

Contact: 🌐 www.oneallsports.com 📧 marketing@oneallsports.com 📱 @Oneallsports